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The Property Ombudsman

Selling Your Property


Over the years Frognal Estates has built an impeccable reputation serving the needs of those who want to sell their homes through a friendly and professional agent. We have always succeeded in maintaining high standards for reasonable fees. 

  • - Years of experience in the property profession
  • - Prominent high Street location
  • - Advertising using a range of media (on-line, local & national press, and other partner firms)
  • - Our clientele comprises managerial and professional people
  • - Instant marketing through our websites and other extensive resources
  • - Fast, efficient and reliable sales service

Step by step selling guide


Step 1 – Accurate valuation

Establishing a real price for a property is crucial in such a hectic and continuously changing Real Estate Market as London. We have the right tools and the expertise to get the best value out of each property that we come across. Not only that, but our comprehensive market valuations are free of charge.


Step 2 – Dedicated Agent

The decision to sell a property is a very important step to take in consideration. Many of the Vendors need permanent advice through the entire process and we are here to help you all the way. A dedicated agent will be there to help you out from the first till the last step of the selling process.

Step 3 – Instructing a solicitor

One of the most important steps in the process of selling a property is to get the right solicitor as it may influence the transaction in many ways. We would be happy to recommend you experts in conveyancing, to be assisted with success in the selling process.

Step 4 – Property’s presentation

Every single detail matters and we advise the Vendors to take the necessary actions, like painting, clearing the unnecessary furniture and general items, as well a professional cleaning to be carried prior to present the property to any potential buyer.

Step 5 – Marketing your property

We provide a unique approach for each property that we take on board and we put the accent on every single plus that a property has to offer, maximizing its potential in the eyes of the final client. With that in mind, your property is going to be advertised on the biggest real estate portals for maximum exposure.

Step 6 – Viewings? As flexible as possible!

Our office is open 9 am – 6 pm, Monday to Friday and 9 am – 1:30 pm, Saturdays. Understanding the changing work trends, we know that time is crucial for any of us, so we want to be as efficient as we can. Having said that, with prior notice we can arrange viewings at almost any decent time, any day of the week.

Step 7 – Receiving an offer

Once an offer is received we notify both parties in writing stating any special conditions that may apply and we will check the buyer’s ability to proceed before you decide whether to accept the offer or not.

Step 8 – Offer agreed

Once you accept an offer we will do the following:

  • Prepare a memorandum of sale
  • Write to all parties to confirm the agreed price
  • Ask you to confirm your solicitor’s detail

Your solicitor will send out a draft contract to the buyer’s solicitor who will then carry out preliminary inquiries. At this stage, you will also be able to agree on dates for the survey on your property, exchange of contracts and proposed date for completion.


We will advise you and negotiate on your behalf throughout this process, keeping you informed every step of the way.


There are no legal obligations until contracts are signed.

Step 9 – Exchange of contracts

Exchange of contracts occurs when the following have been confirmed and agreed:

  • Preliminary inquiries following receipt of draft contract
  • Evidence of a good title
  • Specific issues highlighted in the Lease, if applicable
  • Local search queries
  • Fixtures and fittings to be included in the sale
  • The buyer’s mortgage offer

Once the contract has been signed by both parties the deposit (usually 10% of the purchase price) will be transferred or paid in the form of a banker’s draft by the buyer’s solicitor to your solicitor. The completion date is then set by mutual agreement.

Step 10 – Completion

Completion is when the residual monies (usually 90%) are transferred from the buyer’s solicitor to your solicitor’s account.

Your solicitor will call you when the money has cleared in your account and will inform us to release the keys.





Seller fees


2% NO VAT of the sales' agreed value





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Frognal Estates is here to save you time and provide a hassle free way to locate London properties for sale or rent. Our aim is simple - to make the London property market easier for you!
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Over the years Frognal Estates has built an impeccable reputation serving the needs of those who want to sell their homes through a friendly and professional agent. We have always succeeded in maintaining high standards for reasonable fees.
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